What is digital marketing? Everything you should know?

Digital marketing is a term which has been around for quite a while but has not been very well defined, encompassing things like search engine optimization (SEO), banner advertising and pay per click. Yet, this is too narrow of a definition. What about email, voice broadcast, RSS, fax broadcast, blogging, podcasting, wireless text messaging, video streams, and instant messaging? You get the idea. From your website itself to your online branding assets, digital advertising, online brochures, email marketing, and beyond there’s a huge spectrum of tactics and assets which fall under the umbrella of digital marketing. And the digital marketing agency India that have a clear picture of how an each asset or tactic supports their overarching goals.

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Digital marketing company in India always has been about connecting with your audience in the right place and also at the right time. Today, that means you should meet them where they are already spending time: on the internet.

Here’s a quick rundown of some of the most common assets and tactics:

Assets:

  • Your website
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Blog posts
  • Infographics
  • Interactive tools
  • E-books and whitepapers
  • Online brochures and look books
  • Branding assets (logos, fonts, etc.)
  • Earned online coverage (PR, social media, and reviews)

Tactics:

Search Engine Optimization (SEO):

The process of optimizing your website to get ‘rank’ higher in search engine results in pages, therefore an increasing the amount of organic or free traffic that your website receives.

Content Marketing:

The creation and promotion of content links for the purpose of generating particular brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing:

Inbound marketing refers to the ‘full-funnel’ approach to attracting, closing, converting,

and also delighting customers using online content.

Social Media Marketing:

The practice of promoting your brand and also your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. You can find best social media company in India.

Pay-Per-Click (PPC):

A method of driving traffic to your business website is by paying a publisher every time clicking your ad. One of the most common types of PPC is Google Ad Words.

Affiliate Marketing:

A type of performance is based on advertising where you can receive the commission for promoting someone else’s services and products on your website.

Native Advertising:

Native advertising refers to advertisements which are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing Automation:

Marketing automation refers to the software which exists with the goal of automating marketing actions. Many marketing departments have to automate the repetitive tasks such as emails, social media, and other website actions.

Email Marketing:

A company generally uses email marketing as a way of communicating with their audiences. Email is mainly used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR:

Online PR is the practice of securing an earned online coverage with digital publications, blogs, and other content-based websites. It is much like traditional PR but in the online space.

 

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